Pinterest is one of the most underrated tools of social media marketing, and if you use it in the right way, it can derive major traffic on your blogs/ websites. Yes, you read that right. In fact, for many products-based websites and blogging websites, Pinterest is the major source of their traffic. Now you will think if Pinterest is so powerful & effective, why do people not talk about it? As I told above, it is the underrated tool of social media marketing. Today, I will discuss all the useful Pinterest Tips & Tricks that can help you to grow your account quickly on Pinterest.
What is Pinterest & How it works?
For those who don’t know, Pinterest is the search network for finding & sharing ideas, inspirations, tips, and other useful information people look for. It is a social media tool that allows you to post (pinning) your content or share others’ content in the form of pictures or videos on your own boards or in the other’s boards (Group Boards).
The content you post on Pinterest is known as Pins. The quality of your pins determines the growth of your Pinterest Account. The more informative your pins will be, the more people will engage and save it, which will eventually increase your followers & monthly unique viewers. Before creating pins, you have to set up your boards (a place where you post pins) very strategically by using the right set of keywords.
Now, you will think, What is the role of keywords in Pinterest Boards & How to use Keywords on Pinterest? I will answer all your queries step by step in this ultimate Pinterest Marketing Guide.
How To Setup Your Pinterest Business Profile?
To set up your Business Profile on Pinterest, Follow These Steps:
- Go to https://business.pinterest.com and sign up with your Google/Facebook account.
- After Sign up, Pinterest will ask you to enter your username & website link. In Username, enter your Brand/Blog’s name & its tagline (which describe your blog or Brand readily).
- After that, choose interests very strategically as Pinterest will show you content based on your interest. It is advisable to choose your interests based on your niche, as it will allow you to view and engage with similar content.
- Once Your Account is set up, Go to the “Settings” and Choose “Claim” option. There enter your website’s URL to claim it. It will allow you to save content on Pinterest from your website directly & also you will be able to see analytics of your account.
- Also, claim your Instagram & Facebook account as well, as it will help your followers to engage with your other social media platforms.
- Enter your Brand’s description, services you provide & your goals (using keywords) in the Description box and after setting up, now create multiple boards category wise.
How to Setup Pinterest Boards?
Before Setting up Pinterest Boards, make a list of categories you want to Display in your boards according to your blog/products. If your blog is about technology, strategically categorize the content. For example, Latest Gadgets & Reviews, Marketing Tips & Tricks, Latest Technology News, etc.
Now, after categorizing, you will get an idea of how to set up your boards. According to your categories, do some keyword research and then, according to that, Set up your Board’s title & description.
Take care of these things while setup your Boards’ title & description:
1) At least create 5-6 boards minimum, according to your content & categories.
2) The title & description of each Board should be simple, crisp & keywords rich.
3) Don’t forget to fill the description of any board as it plays a major role in deriving traffic on your Pinterest Account.
4) Make your boards Public to make it visible for everyone.
What is the role of keywords in Pinterest Boards & How to use Keywords on Pinterest?
Just like Google Search Engine, Pinterest’s search also works on Keywords. People search on Pinterest for any particular idea by using some keywords, and if you use these keywords in your Boards’ titles & description, your boards/pins will appear in the search result. From there, people will visit your account and will engage with your content. So, if you are aware of the basic SEO & keyword research, you might get an idea of how useful keywords are on Pinterest.
Let’s understand this with an example:
Suppose you land on Pinterest, and you are searching for some Birthday Ideas. You will enter your Query with keyword: DIY Birthday Ideas at Home.
Now, if anyone has created his Board with the same keyword & description, Pinterest will show you that Board or its Pin in your search results.
So, in this way, you have to insert keywords that you think people might search on Pinterest in your Boards’ title & description. Besides this, while creating a pin, you must also include keywords related to your pin in its Title & description to make it more searchable. Also, In every pin, insert URL of its related article so that people can read more about that pin in that article on your website.
Some useful Pinterest Tips & Tricks you must follow to grow your account & increase your Monthly Unique Viewers:
1) Be regular & consistent in posting.
This is one of the most useful & effective tips to grow your Pinterest account. You must create at least 3-4 pins a day in your account. It is advisable to create pins according to different boards (don’t post all the pins on the same Board). The reason behind this is, many people only follow your particular board instead of all your boards. If you upload pins on different boards, it will give you a better response.
2) Be Specific
Always create & upload pins in the related board only. If you upload pin in the irrelevant or unrelated board, it might not be searchable, and you will lose your traffic.
3) Engage with your followers & related accounts
After setting up your profile, you should find some related accounts to your niche and follow them. Doing this, people who are already following such accounts will also start following you if they find your pins interesting & informative. Also, engage with their content. You can like their pins or even save them on your boards (this always helps), but the pin should be related to your board.
4) Always Follow Back your Followers
It actually works. No matter how many followers the person has. If he is following you, you must follow back to increase your followers. If the followers’ profile is not related to your audience, there might be some board of him which you can follow.
5) Create Rich Pins
Rich Pins always get more engagement & saves by more people. Now, What is Rich Pin? A pin that is attractive and informative is known as Rich Pin. It is advisable to create customize thumbnail for your pins, as they get more engagement. To create customize thumbnail, you can use free designing tools. Rich pin must have related URL; otherwise, Pinterest will consider it spamming.
To know about free designing tools, Read: Best Free Designing Tools To Create Stunning Graphics For Brands Online
6) Create DIY, Infographics & Tutorial Pins for more engagement and use power keywords & numbers in the title.
7) Track your performance & Improvise less performing Pins
Through Pinterest Analytics, you can analyze which Pin is getting good response and clicks and which is not. Instead of deleting a less-performing pin, improvise it by changing its title and description and observing the response.
8) Join Relevant Group Boards & post your Pins daily
Last but not least, it is one of the most effective tricks to viral your pins and gains more followers and engagement. You can find relevant boards related to your niche and can join them. Post your pins daily (according to the rules of that particular board) and also engage with others’ pins in group boards. Group boards are beneficial in increasing your engagement and followers, and your pin gets viral many times by sharing it in Group Boards.
What are Group Boards on Pinterest and How to Find & Join Them?
Group Boards on Pinterest are Collaborative Boards created by an admin related to a particular category/niche, and collaborators can join such boards to post their pins there. But group boards are not easy to find.
How to Find & Join Pinterest Group Boards?
To find Pinterest Group Boards, you can search the topic in Pinterest Search Bar. For example, if you are searching for technology-related Group Boards, you will search for technology boards in the search bar.
After searching, choose the filter to board, and Pinterest will display all the technology boards. Now to identify Group Boards, you need to follow this trick:
Every Group Board’s Display Picture has three or more pictures of its collaborators, while normal boards only have a single picture. So those boards having multiple pictures in DP are group boards.
After finding relevant group boards, you can either directly join them by the “Join” option or can message the admin of the group to add you to that board, if Join option is not there.
How to identify the admin of the Pinterest Group Board?
As I have mentioned above, the display picture of the group board consists of three or more pictures with one at left and two on the right. The left one is the admin’s logo or dp, and you can identify it easily.
So, these were effective & proven Pinterest Tips & tricks, which you should follow to grow your Pinterest account. I hope you find this article informative, and I can guarantee you that if you follow these tips, you will definitely see the difference in your account’s growth within a month. Try these Pinterest Tips & Tricks and share your growth with us. Keep learning and Keep Sharing!