Due to Coronavirus Pandemic, small-medium businesses are facing a massive fall and try to survive somehow. At the same time, many businesses are going online to sell COVID-19 safety products. Just when govt. announced various schemes to support these small-medium enterprises, Mark Zuckerberg made a crucial announcement yesterday to help these businesses survive online. This crucial announcement was about the launch of a new “Shop” feature on Instagram & Facebook accounts. Through this Shop Feature, businesses will now be able to sell their products directly on Facebook & Instagram without any extra fees. This new Shop Feature will also help Facebook to gain an increase in Ad revenue, which also saw a significant downfall during COVID-19. Today we will discuss this new Shop Feature and how you can get this feature in your profile in detail.
What does Facebook Shop & Instagram Shop mean?
Facebook and Instagram Shops will be free & easy to customize. When setting up a Shop, organizations can pick the items they need to include from their catalog, and they can customize the whole look of the shop with various themes and cover picture. As customers, Shops can be found on organizations’ Facebook pages and Instagram profiles. You can peruse the full-store assortment, spare items you’re keen on and put in a request on the business’s site or without leaving the application.
Zuckerberg said the shop feature would likewise be turned out on Messenger and WhatsApp. Not only this, but Facebook is also working on the shop in real-time ability in its app. Soon, Zuckerberg said Facebook will be able to automatically identify and label the products in the feed so individuals can undoubtedly navigate to buy things without any problem. Facebook is working with Shopify, Bigcommerce, and other third-party companies to roll this feature smoothly.
Also, Instagram & Facebook Shops will let you message a business through WhatsApp, Messenger, or Instagram Direct to pose inquiries, get backing, and track conveyances.
Is the new Shop Feature on Instagram & Facebook free?
As mentioned above, the latest shop feature on Instagram & Facebook is free and easy to customize. Facebook isn’t charging a penny or taking a cut of deals from organizations that set up storefronts in the new Shop feature, except if they utilize Facebook’s “Checkout” include. If they use “Checkout Feature” pf any third-party app to accept payments, they pay 5 percent, which is higher than regular payment handling expenses, however lower than what Amazon or eBay charges.
How to get the new Shop Feature on Instagram & Facebook account?
As per Facebook:
“Starting today, we will begin a phased rollout of shops to all businesses globally on Facebook and Instagram Shopping. We will start with eligible businesses who use Instagram Profile Shops and will expand access over the next few months. Eligible businesses will receive an email when their shop is ready to start customizing.”
The process works like this:
Facebook will soon provide eligible businesses an extension tool in their existing Facebook Page. This tool will be known as Shop Builder, and it will allow businesses to set up their storefront within the app. From the Shop Builder, organizations will have the option to upload their products one-by-one or interface with their current eCommerce supplier to upload their existing catalog directly. Facebook is working with Shopify, BigCommerce, WooCommerce, ChannelAdvisor, CedCommerce, Cafe24, Tienda Nube, and Feedonomics to encourage this procedure.
Take a look of recent Shop Builder Feature:
Is Shop Feature on Instagram & Facebook accounts available in India?
Mark Zuckerberg currently launched the Shop feature on Instagram & Facebook globally. Currently, there is no particular data on the availability of this feature. In some regions, it is available, while in others, it will roll out soon.
Facebook will inform Page supervisors when it brings the shop feature for all the accounts on Instagram & Facebook.
Facebook will also make it simpler to message organizations from their shop postings, using WhatsApp, Messenger, or Instagram Direct Message, to give a decent on-stage shopping experience to the clients. Additionally, in the future, clients will be able to view storefronts and make purchases within a messenger for a better and smooth experience. The latest shop feature on Instagram & Facebook is one of the most significant step taken by Mark Zuckerberg, and you will soon be able to use this feature in your business profiles.